Work Experience

2021-2023 | Brand Designer at Steakholder Foods

Responsible for the company’s re-branding design aspects from beginning to end. This process included defining strategic core elements and identifying the target audience. Together with market and competitor research, the design concept’s goal was to maximize the brand identity, tone of voice, and awareness. I created from scratch a visual language consisting of a new logo, symbol, typography elements, and imagery. The created assets included a new website, an investor presentation, sales decks, campaigns, and a new presence on all social media and live platforms. In addition, I created a few demo printing apps and dashboards that introduced the target audience to the product concept. As a solo designer, my role included working directly with the CEO on company presentations, investor decks, conferences, launches, and other occasional materials, from the messaging and concept planning phase- to execution.

2018-2021 | UX/UI Marketing Designer at Windward

As part of the marketing team, I had the challenge of tightening the connection between the visibility of the marketing materials and the product itself. Collaborating with Product marketing managers and content writers, I constructed and designed various sections of the site and landing pages. Our main focal point was the accessibility and simplicity of content with complex data using design tools such as infographics and illustrations.

2016-2018 | UX/UI and Marketing Designer at Nano Dimension

Led all graphic design materials: managed and designed the entire end-to-end user experience and interface of the PSB print software. Spearheaded this project from research to implementation: defined requirements, conducted usability tests, worked with external suppliers on creating and designing the system’s user flow, and designed all system screens and states to simplify and visualize complex data to meet user needs and product goals. I established the company's brand identity by creating the look and feel for all visual marketing aspects.

2012-present | Freelance Graphic Designer

Design content includes branding and visual identity, as well as the production and design of exhibitions with the collaboration of Beit Ariela, the Tel Aviv Central Public Library, and Disney Israel.

Education & Academic Qualifications

2020 | Diploma studies, user experience (UX) course, Create Academy

2016 | Diploma studies, user interface (UI) design course, Netcraft Academy

2009-2014 | B.A. Visual Communication, Bezalel Academy of Arts and Design Jerusalem

Skills

Software | Adobe Creative Suite, Figma

Languages | Hebrew/Spanish - Mother tongue, English - high level, Romanian - low level

Volunteering

2023 | Hostages and Missing Families Forum, Foreign-Media Requests department

2021-Present | Co-founder of "Olam u mlo'o" ( עולם ומלואו ). A registered non-profit whose goal is to raise society’s awareness of the homeless - their challenges and rehabilitation. Association number 580726321

Military Service

2004-2006 | Instructor, “Sayeret Moran,” Artillery, IDF

Additional recommendations upon request