In honor of the 90th anniversary of the book "Winnie the Pooh," Me and Disney Israel, in collaboration with Beit Ariella (Sha'ar Zion Library of the Tel Aviv-Jaffa Municipality), established an exhibition of original illustrations named "Simple Pleasures." The exhibition featured illustrations of Pooh and his friends touring various sites worldwide, including the UK, Belgium, the Netherlands, and Israel.

The exhibition opened in Tel Aviv on Family Day, February 26, 2017, and received extensive media coverage. It included the design of the entire lobby floor, the children's library, and the story room.