Windward

UX/UI & Marketing Designer | 2018-2020

As the company's brand designer, I established and developed Windward's visual brand identity and led the marketing design guidelines.

In this position, I had the opportunity to integrate user experience and branding since the user was our focal point. I constructed and designed various sections of the site, including the blog page, as you can see below. That project required rebuilding while thinking of the right ways to flood content and make it easily accessible to readers; in terms of categories, navigation, the search for materials, and creating motivation to subscribe and share materials easily.